| Hooked on a feeling - Corporate weblogs |
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| Tuesday, November 6th: 9:00 |
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 Katrine Thielke
Are you considering opening an external blog or have you already got one? Do your CEO blog, but wonder why it doesn’t seem to pay off? Are you trying to create a relation to your customers, but they don’t seem to care?
Organisations get hooked on the feeling of connectedness, of openness and knowledge sharing. But openness, knowledge and networks aren’t created solely in the communications department. Blogs are conversations - and conversations cannot be mass communication.
This tutorial will seek to clarify when and how corporate weblogs work and how blogs can be one tool of many for creating relations and dialog, combined with organizational change.
The tutorial will be quite interactive! |
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