What simplicity means and how to achieve it
Tuesday, November 6th: 9:00
Picture of BJ Fogg   BJ Fogg

  My goal in this tutorial is to revolutionize your understanding of simplicity.

Part 1: Understanding Humans (We’re not so complicated!)

I first lay the foundation by sharing three of my frameworks – or ‘thinking tools’ – that will help you understand human psychology. With these insights you will see that we humans aren’t really so complicated. You will also be ready to understand the psychology of simplicity.



Part 2: The Elements of Simplicity

Part 2 of my workshop will begin to make you an expert on simplicity.

I will explain you what simplicity is – and is not. You will learn how simplicity differs from elegance and from intuitiveness. After the definitions are clear to you, I will then teach my newest psychological framework. For the first time ever, I share my framework that outlines the six elements of simplicity.

I will then teach – and help everyone practice -- a new method for mapping out “simplicity profiles”, both for yourself and for a sample customer. You can use these simplicity tools immediately in your work with colleagues and clients.



Part 3: Advanced Simplicity

In Part 3 I give you insight into expectations and emotions, showing how these things affect brand perception. I connect these ideas to outline the difference between “true simplicity” and “perceived simplicity”. I show how, by manipulating perceived simplicity, you can change user frustration into delight.

At the end of this tutorial, you will understand simplicity deeply. You will have key insights and tools to master simplicity in your life and your professional work.