| How to reap rewards from Web Analytics |
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| Tuesday, November 6th: 13:00 |
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 Phil Kemelor
Many organizations purchase a web analytics solution only to find that it doesn’t work as expected. While there is often a focus on the technology, the answer to frustration is not typically found in the admin documentation or in additional vendor professional services engagements. In this half-day boot camp, you’ll learn how to prepare for and maintain a web analytics initiative that provides decision support and return on investment insight to your web channel.
We’ll talk about:
- Techniques to obtain and keep senior management interest in web analytics
- Best practices to select the right vendor for your organization
- Guidance on building the web analytics support team
- Direction on building web metrics that lead web channel strategy and tactics
- Telling the return on investment story with web analytics
- How a strong business and communication process will ensure web analytics success
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