 Nicolai Porsbo
Head of dr.dk, DR Medier (Danish Broadcast Corp.)
Nicolai Porsbo is Head of dr.dk, one of the biggest and most popular web sites in Denmark. His responsibilities also include DR's mobile internet portal, DR Mobil, and DR's teletext services.
Nicolai was previously Strategy Consultant in DR Media, where he undertook market research, competitor analysis and scenario planning within the area of new media.
He was instrumental in the selection and implementation of a cross-organization, cross-media web CMS for DR's interactive media.
Nicolai has worked with interactive media for the last 12 years. He holds a BA in Multimedia Communication from Roskilde University Centre. He has also worked as Interactive Strategist for Agency.com and as Web Site Manager for the software vendor IT FACTORY.
DR Medier (Danish Broadcast Corp.)
DR is the biggest broadcaster in Denmark, with two tv channels and a range of analogue and digital radio channels. DR recently launched a combined on demand and flow news channel called DR UPDATE.
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Presentation
Wednesday, November 7th: 10.30 - 12.00
Track: Strategy & Governance
When information is the product
As a media organization, DR's primary product is information. This presentation will give examples of how DR uses its website to cross the gap between different media - and between different parts of the organization.
View the schedule
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