 Bjørn Axelsen
Freelance Web Consultant, MSc (Eng)
Bjørn Axelsen is a web consultant offering services related to project management, information architecture and CM technology strategy. He has a multidisciplinary approach to content management. His background in engineering brings technical skills which he combines with knowledge of communication, web strategy and web technologies.
Bjørn Axelsen has mainly worked with academic and scientific web sites. Recently, he has been in charge of a relaunching the website of the Danish Institute for Fisheries Research, a government research institution advising public authorities, international organsiations and the industry and trade of fisheries. Previously, he was a webmaster at the Danish Building Research Institute, a government institute that provides research-based knowledge to improve buildings. As a webmaster, Bjørn Axelsen has selected and managed implementation and ongoing customization of CM systems. Also, he has facilitated decentralisation of content production and promoted change of paper-based processes to on-line content creation and editing.
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Presentation
Thursday, November 8th: 10.30 - 12.00
Track: Strategy & Governance
Promoting new ways of doing things
Successful projects call for changes within organisations, specifically a shift in employees' mindset. This should inspire them to develop better ways of doing their job. For instance, letting go of traditional document-based word processing makes some people uncomfortable. They may consider this change unnecessary or that they loose control, because they don't trust the new system. They may not even believe in the idea of effective web management and governance. So they stick to the old ways of doing things.
Web projects call for good communication skills in order to promote these human changes. It also requires a strong talent for building coalitions. This talk will focus on how to manage these challenges, mixed with own experiences as a project manager.
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