Arjen van den Akker

Director Corporate Marketing, Mediasurface

Arjen has a 16 year track record in the IT industry. Arjen joined the Mediasurface Benelux operation in 2001 focusing on business development and later became responsible for all Benelux marketing activities. In 2004 Arjen took on the role of Director Corporate Marketing, concentrating on corporate marketing communications, ensuring the continued development of the Mediasurface brands across all operating countries, whilst maintaining promotion of the Mediasurface corporate business.

Mediasurface

Mediasurface develops, markets and implements Web Content Management (WCM) software that helps businesses take full advantage of the capabilities of the web by transforming the complex task of managing websites into straightforward activities.

Mediasurface has three outstanding Web Content Management products – Morello, Immediacy and Pepperio. Each product embodies our company’s vision of business crucial technology which engages the business user, whilst removing the necessity for an IT overseer to deal with website content.

Presentation

Wednesday, November 7^th: 10.30-12.00

Track: Sponsored Sessions

Why Google Enterprise Search and Content Tagging jointly yield the best search results

There is a hot debate about intelligent search algorithms versus content tagging. Both camps defend why their solution is better than the other. Is there an absolute truth? Or should we intelligently exploit the combined value of tagging and search?

During this track Google will explain more about Enterprise Search and provide a live demonstration of the Google Enterprise Search Appliance.

Mediasurface will explain and demonstrate how intelligent taxonomy based tagging features in its Morello Web Content Management system will help content authors to classify content efficiently.

Last but not least you will learn how the tagged content from the Morello CMS is used to further improve the search results of Google search. This happens through Mediasurface’s standard Google Connector, which connects the Google Search Appliance to Morello.